Podcast: Andy Lobo, Strategy

Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&

Season 5 Episode 3: Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

Gen Z and why advertisers need to consider rebalancing their media mix.

andy lobo appearing on the digital changemakers podcast

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