Poster of the week

JCDecaux and System1 celebrated 2024's best and most effective OOH advertising on bus shelters.

The collaboration used JCDecaux’s VIM testing method (showing which aspects of the poster creative captured the audience's attention) as one of its metrics for judging poster effectiveness alongside System1’s short-term Spike Rating and long-term Star Rating as well as System1's Fast Fluency score, which shows how much of the audience are able to recognise the brand that is being advertised. Download an example of a winning poster below and for more information on all entries click here.