Poster of the week
The most effective OOH creatives
Poster of the week
The most effective OOH creatives
Each week, JCDecaux and System1 celebrate the best and most effective OOH advertising on bus shelters.
This new collaboration will use JCDecaux’s VIM testing method (showing which aspects of the poster creative captures the audience's attention) as one of its metrics for judging poster effectiveness alongside System1’s short-term Spike Rating and long-term Star Rating as well as System1's Fast Fluency score, which shows how much of the audience are able to recognise the brand that is being advertised. Download an example of a recent best poster below and for more information on past entries click here.