How JCDecaux’s VIM testing tool works
In-house AI creative testing tool
How JCDecaux’s VIM testing tool works
In-house AI creative testing tool
At JCDecaux we have developed our very own in-house AI creative testing tool called VIM (Visual Impact Measurement) to help us predict which elements in a poster creative will capture people’s attention. We can offer pre-testing for clients – measuring the distribution of attention in their proposed poster creative with recommendations to make it even more effective before it goes live.