Mike Pearson

Mike leads work across channels and funnel stages. Originally from South Africa, Mike’s career has taken him from Europe’s top agencies to launching a new ad agency in Shanghai, working across Africa, Asia and Europe for brands like Coca-Cola, Nike, Huawei and Nestlé - picking up accolades for creativity and effectiveness along the way. Highlights include collaborating with Jamie Foxx to shake up the brandy category in Africa and launching Coca-Cola's first ever multi-generational mobile games to mark their Lunar New Year campaign in China. Mike is obsessed with making work that actually matters, building brands people care about.