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See cookie policyHow did Wild Chai brew buzz with Out-of-Home?
Wild Chai’s vibrant London Out-of-Home (OOH) campaign delivered standout results, driving a fourfold year-on-year increase in branded searches and boosting share of search against competitors. Featuring bold, energetic colours inspired by Asian heritage, the campaign captured attention, drove curiosity and positioned Wild Chai as an exciting new player in the tea category.