Who Gives a Crap Case Study

Waitrose’s Out-of-Home campaign delivered a significant sales boost for Who Gives a Crap, propelling the brand ahead of competitors like Cheeky Panda both during the campaign and afterwards. The creative, displayed on high-visibility screens at store entrances, captured attention and encouraged shoppers to choose Who Gives a Crap, demonstrating the effectiveness of targeted Out-of-Home in influencing purchase decisions.