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See cookie policyHow Wayfair built trust and joy in its OOH creative
Wayfair wanted to extend beyond performance channels to deliver the trust, physical presence and emotion needed to win in the crowded home category. It used real-world media to be more human and relatable. Using Digital OOH to test and optimise live, Wayfair adapted its creatives using Perfect Poster principles, to centre on a single, memorable promise that would instantly catch the eye.