Drive footfall for a new product range

Fashion brand UGG wanted to tackle the perception that they solely offered footwear. The challenge was to deliver a campaign in the right place, at the right time and to people already interested in fashion who were in the right mindset to buy their wider range of products. The positive impact of digital Out-of-Home was proven across the brand funnel, with increases in brand awareness, advertising awareness, consideration, and message outtake.