Drive higher footfall into retail stores
Case Study: Virgin Active
Drive higher footfall into retail stores
Case Study: Virgin Active
Are you a brand with a large retail presence looking to drive footfall in-store? Location-based outdoor advertising may be the answer.
Virgin Active had a mission, to 'Make Exercise Irresistible'. They wanted to drive spontaneous footfall to gyms when passers-by were most likely to have time to go. Location-based digital Out-of-Home with mobile ads enabled them to grab attention and retarget those within a walking distance from their gyms as they passed. Use of programmatic buying and mobile location data meant that the campaign was highly measurable. The campaign found that those who were exposed to the ad were 2.3 times more likely to visit the gym.