Tyrrells Case Study

Tyrrells’ festive Out-of-Home campaign delivered crunching results at Tesco, driving a strong uplift in sales for its Sea Salt & Cider Vinegar crisps. Running nationwide throughout December, the campaign not only lifted sales during the key Christmas period but also sustained momentum well beyond, with gains continuing for weeks after. By outperforming competitors, Tyrrells reinforced its position as the premium choice for shoppers seeking a more distinctive crisp.