Schwartz Case Study

Schwartz’s collaboration with Nadiya Hussain proved a recipe for success, with its Tesco Out-of-Home campaign sparking impressive sales growth both during and after the activity. Positioned at the point of entry to Tesco stores, the campaign not only drove shoppers to choose Schwartz Nadiya but also boosted sales across the wider Schwartz range. By outperforming competitors in-store, the activity reinforced the brand’s strength and appeal in the category.