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See cookie policyHow did SMARTY build trust and engagement through OOH?
SMARTY’s campaign delivered full-funnel growth, with particularly strong shifts in locations most exposed to the activity. The brand’s simple, transparent pricing message landed clearly, resonating with its target audience of people without set phone or SIM contracts. By boosting positive perceptions of trust and value, the campaign helped build SMARTY’s visibility and strengthen its position in a competitive market.