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See cookie policyHow did Saint Laurent elevate awareness and ad recall?
Saint Laurent’s Out-of-Home campaign made waves with impressive uplifts in top-of-funnel metrics, not only boosting brand awareness but also elevated perceptions of Saint Laurent as sophisticated, desirable, and iconic - qualities perfectly aligned with its core message. With a notable rise in impact among younger audiences, the campaign positioned Saint Laurent as a leading force in luxury, creating lasting impressions in the most influential spaces.