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See cookie policyHow did The Prince’s Trust raise awareness of young people’s post-Covid challenges & drive public engagement?
With youth confidence at an all-time low post-Covid, The Prince’s Trust launched a powerful national campaign to highlight the real struggles faced by the “Class of Covid.” Supported by a standout Out-of-Home (OOH) campaign, the initiative increased awareness, drove online engagement, and reaffirmed the charity’s vital role in empowering young people.