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See cookie policyHow did Müller boost yoghurt sales with Out-of-Home?
Müller’s Out-of-Home (OOH) campaign for its Light Strawberry Yoghurt delivered strong sales uplifts during and after the campaign. The activity also lifted the wider Müller Light range, proving the halo effect of the creative. Importantly, Müller outperformed key competitors including Activia, GetPro and Lindahl Kvarg, underlining the effectiveness of OOH in driving both product and category impact.