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See cookie policyHow did Lindex’s DOOH activity drive website visits?
Lindex used digital Out-of-Home (DOOH) across roadside and rail environments to turn real‑world visibility into online action. Using BT web data, activity was evaluated across exposed and non‑exposed areas to understand its impact on online behaviour, showing that campaign exposure significantly increased average daily visits to the Lindex website and helped sustain higher engagement after the activity ended.