Hamilton Case Study

Hilton set out to influence one of the hardest audiences to reach in London: C‑suite executives and senior decision makers whose limited digital availability, high mobility and selective media habits make traditional advertising ineffective. To promote Hilton’s Best Place to Work accolade and inspire senior leaders to consider Hilton as a future employer, we designed a fully integrated, programmatic‑first strategy that combined proximity‑led pDOOH with programmatic display.