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See cookie policyHow did Disney+ drive engagement and action with OOH?
Disney+ ran a premium Out-of-Home (OOH) campaign across Heathrow, using high-impact formats to captivate travellers and bring the platform’s stories to life in a premium environment. The activity delivered strong uplifts in brand perceptions, consideration and engagement, while boosting website visits and searches for the brand, particularly among those repeatedly exposed to the campaign.