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See cookie policyHow did Betfred drive audience action with programmatic DOOH?
The Cheltenham Festival is a key moment in the horse racing calendar, offering Betfred the opportunity to drive performance metrics such as footfall, online engagement, and customer acquisition. The Spring Racing 2026 campaign utilised programmatic Digital Out-of-Home (pDOOH) to deliver dynamic, targeted messaging that encouraged immediate action from horse racing bettors and occasional event participants.