Andrex Case Study

Andrex’s Out-of-Home (OOH) campaign for Complete Clean delivered sales uplifts during and after the campaign across Tesco stores. Beyond the hero product, the campaign also boosted sales across the wider Andrex range, supported by strong brand familiarity. Importantly, Andrex outperformed competitors such as Little Duck, Cushelle and Tesco’s own label, demonstrating the power of OOH to drive premium purchase decisions even in a price-sensitive category.