amex airport out of home advertising case study

AMEX Case Study

How did AMEX drive ad recall and boost positive perceptions?

AMEX Case Study

How did AMEX drive ad recall and boost positive perceptions?

A high‑impact Out-of-Home (OOH) campaign for AMEX in the premium Heathrow Airport environment strengthened positive perceptions of the brand as global, prestigious, forward‑thinking and unique, increased consideration among those repeatedly exposed, and drove strong search behaviour, website visits and claimed purchases within this highly exposed audience.

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