Airwallex Case Study

Airwallex’s Out-of-Home (OOH) activity cut through with finance decision-makers who are hands-on with company spend and international payments. By speaking directly to those managing employee expenses, issuing corporate cards and overseeing cross-border transactions, the campaign made the brand feel more relevant, memorable and distinctive. Bold, confident copy amplified message recall, driving strong uplifts in consideration and advocacy among this high-value audience.