Make your digital campaigns work harder with Airport advertising
Airport digital Out-of-Home (DOOH) advertising puts brands on the trusted public screen, priming over 100 million annual airport passengers to notice, search, shop, engage and act on the personal screen.
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The public screen makes the personal screen work harder
10% of passengers’ navigating time is spent looking at airport DOOH
Source: Tobii Research 2026
+52%more dwell when DOOH and mobile are viewed together
Source: The Two Screen Future 2019
45%of flyers claim to search for a product after airport ad exposure
Source: Global Airport Research, Ipsos for JCDecaux 2024
Mobile Captures Intent.
Airport DOOH Helps Build It.
Passengers spend 28 minutes using smartphones at the airport, making real-world decisions from planning and payments to dining and shopping. Airport DOOH builds attention on the public screen, helping to prime what happens next on the personal screen.
The Right Audience, in the Right Mindset
71% of passengers see the airport experience as special, with excitement, anticipation and curiosity among the leading feelings. This positive mindset creates opportunities for brands to inspire discovery and influence search, social engagement and shopping throughout the journey.
Airports also provide access to four particularly valuable audience groups:
The Right Audience, in the Right Mindset
71% of passengers see the airport experience as special, with excitement, anticipation and curiosity among the leading feelings. This positive mindset creates opportunities for brands to inspire discovery and influence search, social engagement and shopping throughout the journey.
Airports also provide access to four particularly valuable audience groups: High-net-worth individuals, Business decision-makers, frequent travellers and high spenders.
High-net-worth individuals
Business decision-makers
Frequent travellers
High spenders
Capture attention
01 Notice
Airport advertising benefits from highly visible placements and repeated opportunities to engage passengers throughout their journey, generating an average of 47 seconds of active viewing time.
Build trust and receptiveness
02 Prime
Out-of-Home (OOH) increases brand trust by 7% above the average of other media, while 60% say airport advertising drives positive brand perception. It can also increase attention to subsequent digital and social advertising.
Build trust and receptiveness
02 Prime
Out-of-Home (OOH) increases brand trust by 7% above the average of other media, while 60% say airport advertising drives positive brand perception. It can also increase attention to subsequent digital and social advertising.
Influence digital behaviour
03 Act
51% of airport phone use takes place within real-world decision apps, including accommodation, finance, payments and dining. When DOOH and mobile advertising are viewed together, spontaneous recall reaches 21%, 133% higher than mobile advertising alone, while adding OOH to social activity increases social effects by 34%.
The Public Screen
Makes the Personal Screen Work Harder
The Two Screen Future research demonstrates an amplification effect when DOOH and mobile advertising are viewed together. Together, the two screens generated five seconds of average dwell, 52% more than would be expected from viewing each separately. Spontaneous recall reached 21%, reported as 133% higher than mobile advertising alone.
Case studies: How brands are driving results with airport advertising
Airport advertising can translate attention into measurable digital outcomes. Previous airport campaigns have delivered uplifts in website visits and brand search.
Case studies: How brands are driving results with airport advertising
Airport advertising can translate attention into measurable digital outcomes. Previous airport campaigns have delivered uplifts in website visits and brand search.
Disney+ Case Study
+5pp website visits
How did Disney+ drive engagement and action with OOH?
Download
Monzo Case Study
+4pp brand search
How did Monzo boost positive perceptions and drive search?
Download
Disney+ Case Study
+5pp website visits
How did Disney+ drive engagement and action with OOH?
Download
Monzo Case Study
+4pp brand search
How did Monzo boost positive perceptions and drive search?
Download
Airport advertising podcast
How marketers can tap into the magic of airports
Listen to Fraser Brown, Heathrow’s Chief Customer Officer, on the JCDecaux Digital Changemakers podcast as he explains how Heathrow’s unique mix of high‑income business and leisure travellers, extended dwell time and premium environments creates powerful opportunities for marketers.
Make Airport Advertising Part of Your Next Digital Campaign
Planning a campaign targeting travellers, business decision-makers or high-spending audiences? Share your objectives and receive tailored recommendations on how airport advertising could complement your digital plan.
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