Niamh O’Mahony is our content writer and presenter of the Digital Academy. Niamh has lead marketing teams for brands such as Ryanair, Paddy Power and News UK. Her history within traditional publishers and online ecommerce brands means she has a deep understanding of multi-channel capabilities and measurement. Niamh has spent her career using traditional and digital methods to drive customer growth. She uses the most up to date research and technology to plan and test brand and conversion activities. Having worked on both the brand and publisher side she brings a unique and balanced perspective to multi-channel campaign activation.