Season 3, Episode 8: Ugo Agbai, Co-Founder of RUKA Hair, joins Thanh Catachanas, from JCDecaux UK’s Reach programme, to share their mission to create the definitive hair brand for Black women nationwide.

Launched during the pandemic and a recipient of the 2022 Google for Startups Black Founders Fund, RUKA Hair focuses on bringing the latest science and innovation to the treatment and management of curly, coily and wavy hair. Now they’re bringing their brand to a national audience with their upcoming Out-of-Home campaign, giving them unprecedented scale and reach to make real change.