Podcast: Sam Tomlinson, PwC on Language of the CFO

'Learn the language of the CFO for success in the Boardroom'

Season 1, Episode 3: Ian Whittaker and Sam Tomlinson discuss the tools that persuade Boards to treat marketing as a long-term investment into shareholder value rather than a cost. Hear about the psychology and motivations of the CFO, the accounting practices behind advertising spend, econometric modelling, and using the right financial language to ensure marketing investment becomes a Board priority.

Podcast: Sam Tomlinson, PwC on Language of the CFO

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