Season 1, Bonus Episode: The threat of recession is enduring, and the data shows a clear polarisation in consumer spending. Some are switching to lower cost alternatives while others are joining waiting lists for Swiss watches. Brands should resist the urge to panic and consider how they move their marketing planning forward with their consumer base. In this bonus episode Ian and Rajvi discuss how to switch our mindset from consumer to investor to set ourselves up for success during an economic downturn.