Season 4, Episode 6: Marc Greene, Commercial Director at In Kind Direct joins Ian to discuss the important role marketing plays in the charity's strategy and how they are tackling the issue of hygiene poverty, using the power of storytelling to build partnerships with big brands. 

Working with JCDecaux Community Channel, In Kind Direct launched a national OOH campaign, using the public screen to boost awareness of their work.

In Kind Direct is a UK that distributes products donated by huge brands such as Unilever, to charitable organisations across the UK, ensuring that everyone has access to the products they need to keep clean and well.

Find out more about In Kind Direct here: https://www.inkinddirect.org/with-companies