Podcast: Lydia Amoah, Backlight

'The £4.5bn untapped market: Results speak louder than words'

Season 3, Episode 3: In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report.

With a disposable income of over £4.5 billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK.

Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DE&I) and shares her experience dealing with brands who have not only adopted the moral obligations behind DE&I, but have capitalised on the economic reasons and driven growth in their bottom line. Can your brand afford not to invest in this audience?

Podcast: Lydia Amoah, Backlight

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