Season 3, Episode 11: Josephine Philips, Founder and CEO of SOJO, a sustainable fashion-tech startup, joins Ian Whittaker to give an insight into how businesses and marketers can meet the various needs of their customers without compromising on sustainability.

In 2022, Josephine was named one of the Forbes 30 under 30 in the Technology Industry. She is an industry pioneer who is challenging attitudes towards fashion by encouraging repair rather than replacement.

As a participant of the JCDecaux UK Reach Programme which is designed to support brand growth for Black, Asian and Multi-Ethnic brands, Josephine discusses how startups such as SOJO can benefit from the mass reach and cut through that digital Out-of-Home provides.