Season 1, Episode 1: The pressure to cut marketing costs and regrow margins is always fierce, but are boards being penny wise and pound foolish? Find out how to put yourself in the best position to take positive action for better marketing results. Rajvi Kantaria, Director of Marketing at JCDecaux UK, joins award-winning Analyst, Ian Whittaker, to discuss why Advertisers and Marketers are facing one of the most complex macroeconomic landscapes of our time. They discuss 5 advertising trends and highlight opportunities for marketers to demonstrate their impact on long term business growth.