Season 2, Episode 4: Ian Whittaker interviews Daniel Knapp, Chief Economist at the IAB, about marketing trends and the structural changes affecting advertising today. Which channels are driving growth and how sustainable is that? What's important when it comes to media choices? Can brands survive if they're too heavily focussed on the same channels? Learn why brand is performance and performance is brand, how your marketing team structure affects channel choices and how to make the right media channel choices so you can help accelerate your brand growth.