Season 2, Episode 3: Location-based advertising is a huge global opportunity, but why? How can you use location to improve your marketing campaigns? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux, about how Digital Out-of-Home is using location data to deliver better results for brands and improve multi-channel marketing measurement across the industry. Digital capabilities are radically changing how multi-channel marketing campaigns are planned and measured. How can you implement location data to improve your marketing?