Podcast: Chris Felton, JCDecaux

'Location-based advertising, a 17.78% CAGR growth market worth £76.4bn globally'

Season 2, Episode 3: Location-based advertising is a huge global opportunity, but why? How can you use location to improve your marketing campaigns? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux, about how Digital Out-of-Home is using location data to deliver better results for brands and improve multi-channel marketing measurement across the industry. Digital capabilities are radically changing how multi-channel marketing campaigns are planned and measured. How can you implement location data to improve your marketing?

Podcast: Chris Felton, JCDecaux

Recommended for you

We and our partners use cookies and similar technologies (“Cookies”) on our website. Cookies make our site work and provide data that we use to improve our site. They also help us ensure the advertising you see is relevant to you. Some cookies are essential to the operation of our site; others are non-essential, such as analytics cookies. Click “Accept” to consent to our use of non-essential cookies, “Reject” to reject all non-essential Cookies.

See cookie policy