wuka mall out of home advertising case study

WUKA Case Study

How did WUKA break taboos & reach South Asian audiences through OOH?

WUKA Case Study

How did WUKA break taboos & reach South Asian audiences through OOH?

During South Asian Heritage Month, WUKA – the bold, sustainable period care brand – launched its first Out-of-Home (OOH) campaign, spotlighting inclusivity and cultural connection. With powerful creative and community-led messaging, the campaign reached new audiences, sparked national conversation, and amplified WUKA’s mission of representation and empowerment.


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