superman film launch digital billboard advertising case study

Warner Bros - Superman Case Study

How did Superman drive awareness for its release?

Warner Bros - Superman Case Study

How did Superman drive awareness for its release?

The digital Out-of-Home campaign delivered a high-impact, full-funnel performance, driving significantly higher online search activity than Mission: Impossible – Final Reckoning. By building strong perceptions of anticipation and authenticity, the campaign not only sparked excitement but also increased the likelihood that audiences would recommend the movie to others.

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