Uber Case Study

Uber’s campaign made a bold impact across the UK’s busiest rail stations, using unmissable Out-of-Home (OOH) placements and iconic four-metre-high destination pins to showcase its new app feature. The campaign raised awareness of Uber’s expanded capabilities, including booking rail journeys and earning Uber Credits, while reinforcing the brand’s position as market-leading, memorable, trustworthy, innovative and user-friendly.