SOJO Case Study

SOJO’s Out-of-Home (OOH) campaign inspired Londoners to embrace a slower, more sustainable approach to fashion. By showcasing relatable “fixable fashion faux pas” and promoting its door-to-door tailoring service, the campaign positioned SOJO as a seamless, user-friendly and eco-conscious brand that consumers were likely to use. The activation also drove strong digital engagement, with SOJO dominating share of search in London.