ruka out of home advertising case study

Ruka Case Study

How did Ruka champion the future of haircare for Black women?

Ruka Case Study

How did Ruka champion the future of haircare for Black women?

Ruka set out to build awareness and trust in its innovative approach to textured haircare. Using the strapline “Welcome to the Future of Hair,” the campaign showcased the brand’s science-driven expertise and premium positioning, driving visibility and connection with Black women in key UK cities.

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