Patron Case Study
How did Patrón create a ‘head-turning moment’ at Heathrow T5?
Patron Case Study
How did Patrón create a ‘head-turning moment’ at Heathrow T5?
Patrón’s four-month Experiencia Patrón activation at Heathrow T5 combined a luxury pop-up with high-impact digital Out-of-Home (DOOH), engaging travellers at key stages of their journey. Featuring tastings, gifting and the exclusive Patrón en Lalique: Serie 3, the campaign boosted brand consideration, trial and sales.
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