Raising brand awareness for sustainability
Case Study: Octopus Energy
Raising brand awareness for sustainability
Case Study: Octopus Energy
Octopus Energy wanted to be known for more than just sustainable energy, they wanted to inspire a movement for climate action. Having only used traditional online performance channels, Octopus Energy rebalanced their budget towards brand channels, using the latest digital capabilities to prime the other channels in their campaign to drive brand and sales metrics. The award-winning automated and flexible data-driven campaign saw sign-ups increase by 168%.