nakd Case Study

nākd’s bold campaign around its Blueberry Bar launched to coincide with Blue Monday, cutting through with shock value and high-impact creative. The activity delivered multiplied uplifts in awareness and consideration, while also sparking strong advocacy, particularly among younger audiences. By driving talkability and evoking feelings of trust, confidence, intrigue and identity, the campaign firmly positioned nākd as a brand with attitude and relevance for 18–34s.