Mr Kipling Case Study

Mr Kipling’s festive campaign made a sweet impact in Tesco stores nationwide. Running in the run-up to Christmas, the Out-of-Home activity placed mouth-watering visuals of its iconic mince pies directly in front of shoppers at the store entrance. The campaign not only lifted sales of mince pies during the key seasonal window but also drove wider gains across the Mr Kipling range, outperforming competitors and reinforcing the brand’s position as a festive favourite.​