LEGO Case Study
How did LEGO drive mall shoppers in-store?
LEGO Case Study
LEGO’s Valentine’s Day campaign did more than just catch the eye. It drove a noticeable uptick in foot traffic to its stores in the malls the campaign appeared. Designed to spotlight LEGO as a thoughtful and playful gifting option, the campaign embraced inclusivity. The result was a heartwarming and effective blend of creativity and connection that resonated with a wide and diverse audience.