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See cookie policyHow did Hotel Chocolat boost sales in store with OOH?
Hotel Chocolat’s Out-of-Home (OOH) campaign at Waitrose entrances delivered impressive results, driving strong sales uplift for its Velvetised Chocolate Cream range. The activity achieved higher sales growth than its main competitor, Baileys, both during and after the campaign, proving the power of impactful point-of-purchase media to influence buying behaviour.