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See cookie policyHow did HAIRVIRGINITY drive record retail ROI with a high-impact OOH campaign?
HAIRVIRGINITY, a leader in the UK hair extension market since 2013, is known for its premium ethically sourced products, rapid delivery, and commitment to inclusivity. The brand sought to elevate awareness and drive conversions by activating a strategic Out-of-Home (OOH) campaign across London during peak retail periods - Black Friday and Christmas 2024.