We and our partners use cookies and similar technologies (“Cookies”) on our website. Cookies make our site work and provide data that we use to improve our site. They also help us ensure the advertising you see is relevant to you. Some cookies are essential to the operation of our site; others are non-essential, such as analytics cookies. Click “Accept” to consent to our use of non-essential cookies, “Reject” to reject all non-essential Cookies.
See cookie policyHow did Grenade’s OOH activity power protein bar sales?
Grenade’s Tesco Out-of-Home (OOH) campaign delivered exceptional sales uplift, far exceeding average point-of-sale benchmarks. Using bold, contextual creative featuring the message “find us in store”, Grenade connected with shoppers at the moment of decision. The campaign drove major growth for both the advertised protein bars and the wider range, while competitors remained flat.