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See cookie policyHow did Doughlicious turn commuter cravings into real-world sales?
Premium cookie dough brand Doughlicious brought its ‘epic snacking experience’ to life through its first-ever OOH campaign. Partnering with JCDecaux Nurture, the brand set out to reach busy London commuters near Tesco stores stocking its products - driving awareness, consideration, and sales uplift during the summer months.