Costa Coffee

Costa Coffee

How can I personalise creative for time of day?

Costa Coffee

How can I personalise creative for time of day?

In the hugely competitive food and beverage market, Costa needed to do something different to stand out and have consumers choose their brand over others. Being known strongly for coffee, they wanted to diversify the audience’s product knowledge and drive them in-store to purchase a broader range throughout the day.

By implementing contextual advertising best practices alongside simple, impactful Out-of-Home creative, Costa optimised their campaign, changed consumer behaviour and drove performance metrics across the brand funnel.

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