Coca-Cola Case Study

Coca-Cola’s Zero Sugar campaign broke new ground as the brand’s first large-scale two-way controlled DOOH and AR experience. For the first time globally, people could use their mobile device to change the anamorphic creative in real time, scan a QR code and claim a free 500ml bottle at Tesco stores. This innovative blend of public and private screens created a seamless brand journey, sparking excitement and trial among consumers who refuse to compromise on taste.