Personalise your ad for results

Are you wondering how you can use data and personalisation to target a niche audience and drive immediate sales?

Learn from Chase Distillery who used data to implement a highly dynamic campaign to drive sales. They used data to understand that airports were the best place for them to target their audience, travellers to China. Further analysis showed when there was a high proportion of this audience in which terminal, and they were able to personalise their ads with Mandarin copy during those periods.

Unit sales of the ‘Rhubarb & Bramley Apple’ gin specifically, which featured on the digital screens, saw a 470%-unit sales uplift during the campaign.